About Us — Anna 99 Words | Professional Copywriting Services

Our Story

Anna 99 Words started with a simple observation: most small and medium businesses in India struggle with their written communication. Their products and services are strong, but their websites, ads, and emails do not reflect that strength. The copy is either too generic, too technical, or too vague to connect with the people they are trying to reach.

Anna 99 Words was founded in 2023 by Rahul Singh, a copywriter based in Aligarh, Uttar Pradesh, to bridge that gap. As a sole proprietorship, the business works with clients across India — from early-stage startups to established companies — helping them communicate clearly with their audience. Our clients range from SaaS companies in Bengaluru to healthcare clinics in Delhi NCR to e-commerce brands selling nationwide.

The name "99 Words" reflects our belief that great copy is not about writing more — it is about writing what matters. Every word should earn its place on the page. A 99-word paragraph that communicates clearly is more valuable than a 500-word paragraph that says nothing. That philosophy of purposeful brevity guides everything we do, from the headlines we write to the emails we send.

Over the past three years, we have written for businesses in technology, healthcare, e-commerce, finance, education, real estate, hospitality, and professional services. Each project has taught us something new about how different audiences read, think, and make decisions. That accumulated knowledge is what allows us to write copy that resonates — not just copy that fills a page.

Today, Anna 99 Words is operated by Rahul Singh as sole proprietor, supported by a network of vetted freelance writers for larger projects and specialised industries. We remain intentionally small because we believe in quality over volume. Every client works directly with Rahul, who personally handles project briefing, research, writing, revisions, and delivery to ensure consistency and accountability on every engagement.

What We Stand For

These are not just words on a wall. These principles shape how we work with every client, on every project, every day.

Honesty First

We do not write misleading claims, exaggerated promises, or clickbait headlines. If a claim cannot be substantiated, we do not make it. Our copy is designed to build trust, not exploit it. We believe that honest communication is not just ethical — it is more effective in the long run because it creates genuine customer relationships.

Research-Driven

Every project begins with research — your industry, your competitors, your audience, and the keywords they search for. We do not guess. We study the data and write based on evidence. This research phase is not optional or extra — it is built into every project because it is what separates effective copy from generic filler text.

Clear Communication

We keep you informed at every stage — from the initial brief to the final delivery. You will always know where your project stands, what is next, and when to expect it. If there is a delay, we tell you before you have to ask. We believe that good client communication is just as important as good copywriting.

Results-Oriented

We write copy with a clear goal — whether that is more enquiries, higher engagement, or improved search rankings. Every word is chosen to move your audience toward a specific action. We do not write to impress other writers. We write to help your business communicate, connect, and grow.

Reliable Deadlines

When we commit to a timeline, we deliver on it. If anything changes, we communicate proactively. You will never be left wondering when your content will arrive. We set realistic deadlines based on project scope, and we build buffer time into our schedules to account for revisions and unexpected complexity.

Client-First Approach

Your brand voice matters more than ours. We adapt our writing style to match your tone, your audience, and your industry. The copy should sound like you, not like a generic template. Before we start writing, we study your existing communication — your website, your emails, your social media — to understand the voice your audience already recognises.

Our Writing Methodology

A structured, repeatable process that produces consistent results across every project type.

Discovery & Briefing

Every project starts with understanding your business at a deeper level than surface-level details. We conduct a discovery session — either a 30-minute call or a detailed questionnaire — to understand your business model, revenue streams, target audience demographics, customer pain points, competitive positioning, and desired outcomes. We also review your existing content, website analytics (if available), and customer feedback to identify patterns in how your audience communicates.

Research & Analysis

Before writing begins, we conduct thorough research. This includes analysing your top 3 to 5 competitors' messaging, identifying keyword opportunities using tools like SEMrush and Google Search Console, reviewing your customer reviews and testimonials for language patterns, and studying industry-specific communication norms. For healthcare clients, this means understanding patient concerns. For SaaS clients, it means understanding buyer objections. The research phase typically takes 1 to 2 business days.

Outline & Strategy

We create a detailed content outline that maps out the structure, key messages, and calls-to-action for each piece of content. This outline is shared with you for approval before any writing begins. The outline includes suggested headlines, section breakdowns, keyword placement strategy, and the logical flow of information. This step prevents misalignment and ensures we are building on a foundation you are comfortable with.

Writing & Crafting

With the approved outline as our guide, we write the first draft. Our writing process focuses on clarity, readability, and persuasion — in that order. We use short sentences, active voice, and concrete language. Every paragraph serves a purpose, and every call-to-action is placed at a natural decision point. We also write meta titles, meta descriptions, and alt text for images as part of the standard deliverable.

Quality Review

Before sending the draft to you, every piece goes through our internal quality review. We check for grammar and spelling using Grammarly, readability using Hemingway Editor, originality using Copyscape, and SEO alignment using our keyword research data. We also review the copy against your brand guidelines and the original brief to ensure nothing has been missed or misinterpreted.

Delivery & Revisions

The first draft is delivered in your preferred format — Google Docs, Microsoft Word, or plain text — with comments explaining key copy decisions where relevant. You review the draft and share feedback. We include up to 2 rounds of revisions at no additional cost. After final approval, we remain available for minor adjustments for 7 days post-delivery.

Meet the Founder

Anna 99 Words is a sole proprietorship — every client engagement is handled personally by Rahul Singh.

Rahul Singh

Founder, Sole Proprietor & Lead Copywriter

Rahul founded Anna 99 Words in 2023 after several years working in digital marketing and content roles. He personally leads every client engagement — from the initial discovery call and research, through writing and revisions, to final delivery. His specialisations include website copy, Google and Meta ad copy, email sequences, and SEO blog content. Rahul has completed certifications in Google Ads, SEO content writing, and digital marketing. He is the sole proprietor of Anna 99 Words and the responsible person for all client communication, deliverables, billing, and refunds.

Anna 99 Words operates as a sole proprietorship registered in Aligarh, Uttar Pradesh, India, with Rahul Singh as the sole owner and proprietor. For larger projects or specialised industries, Rahul collaborates with a small network of vetted freelance writers — all freelance contributions go through Rahul's personal review before being delivered to clients.

Our Journey

Key milestones since Rahul Singh founded Anna 99 Words — a one-person operation that has steadily grown its client base.

Q1 2023

Founded in Aligarh, Uttar Pradesh

Anna 99 Words was established as a sole proprietorship in Aligarh, Uttar Pradesh by Rahul Singh. Started as a solo operation offering website copywriting services for small businesses and startups across northern India. The first clients came through referrals from Rahul's network in the digital marketing community.

Q3 2023

First 50 Projects Completed

Reached our first 50 project milestone within 8 months. Expanded services to include blog writing and SEO content for recurring clients. Established our first monthly retainer client — a SaaS company in Bengaluru that needed 4 blog articles per month. This was the beginning of our shift from one-off projects to ongoing client relationships.

Q1 2024

Service Range Expanded

Formalised internal writing methodology and quality review process. Began onboarding the first vetted freelance writers into a project-based collaboration network to support overflow on larger blog and SEO projects. All freelance work continued to go through Rahul's personal review before client delivery.

Q3 2024

Added Ad Copy & Email Services

Officially expanded the service offering to include Google Ads copy, Meta Ads copy, email campaign writing, and sales page copy. This expanded our ability to serve clients across the full marketing funnel — from awareness (blog content) to consideration (website copy) to conversion (ad and email copy). Rahul personally trained on Google Ads and Meta Blueprint to support these new services.

Q4 2024

200+ Projects Milestone

Crossed 200 completed projects. Started working with clients across India — not just northern India. Industries now include healthcare, finance, e-commerce, education, and real estate. Introduced product description writing and social media content services based on client demand.

Q2 2025

Freelancer Network Established

Built a network of 5 to 8 vetted freelance writers to support larger projects and specialised industries. Each freelancer goes through a trial project and quality review before being added to the network. This allows us to scale capacity for bulk projects (like 150+ product descriptions) without compromising quality.

Q1 2026

500+ Projects & Growing

Crossed 500 completed projects and 80+ clients served across 8+ industries. Launched our website (Anna99Words.site) to better showcase our services, portfolio, and pricing. Continuing to grow with a focus on quality, reliability, and honest communication. Currently exploring partnerships with web design agencies to offer integrated design + copy packages.

Milestones are based on our internal project records. Figures are approximate and updated periodically. Individual project timelines and outcomes may vary.

Tools We Use

We use industry-standard tools to research, write, review, and deliver your content. We are not affiliated with or endorsed by any of these platforms.

Google Docs

Collaborative writing, real-time editing, and content delivery. Most clients receive their copy in Google Docs with commenting enabled for easy feedback.

Google Search Console

Keyword research, search performance analysis, and identifying content opportunities based on what your audience is actually searching for.

SEMrush / Ahrefs

Competitor analysis, content gap identification, backlink research, and keyword difficulty assessment. Used during the research phase of every SEO-focused project.

Grammarly

Grammar checking, clarity suggestions, and tone analysis. Every piece of copy passes through Grammarly before delivery to catch errors and improve readability.

Hemingway Editor

Readability scoring, sentence structure analysis, and passive voice detection. We aim for a readability level that matches your audience's expectations.

Copyscape

Plagiarism detection and originality verification. Every piece of content is checked for uniqueness before delivery. We write original copy — never repurposed or spun content.

Slack / WhatsApp

Client communication, project updates, and quick feedback loops. We are available on WhatsApp for real-time communication during business hours (10 AM to 7 PM IST).

Trello / Notion

Project management, task tracking, and content calendar planning. We use these tools internally to manage deadlines, track revisions, and ensure nothing falls through the cracks.

Anna 99 Words is an independent service provider. We are not affiliated with, endorsed by, or partnered with any of the tools or platforms mentioned above. All trademarks belong to their respective owners. Tool selection may change based on project requirements.

Anna 99 Words office in Aligarh, Uttar Pradesh

Our Office

We are based in Aligarh, Uttar Pradesh — a well-connected city approximately 130 km southeast of Delhi via the Yamuna Expressway. Our registered office in Budha Vihar Colony (near the R.T.O. Office, Soot Mill Chauraha) is reachable by road from Delhi NCR, and Aligarh Junction railway station provides direct train connectivity to Delhi, Lucknow, and other major cities. Most of our work, however, happens remotely — we serve clients across India and internationally via email, WhatsApp, and video calls.

While most of our work is done remotely with clients across India, we welcome in-person meetings by appointment. If you are in or around Aligarh — or driving down from Delhi NCR via the Yamuna Expressway — feel free to reach out and schedule a visit. We find that in-person discovery sessions are particularly valuable for larger projects like full website rewrites or brand messaging overhauls.

Our office hours are Monday to Friday, 10:00 AM to 7:00 PM IST, and Saturday, 10:00 AM to 2:00 PM IST. We are closed on Sundays and public holidays. However, we monitor emails and WhatsApp messages throughout the week and typically respond within 24 hours on business days.

Address

Budha Vihar Colony, Near R.T.O. Office, Soot Mill Chauraha, Aligarh, Uttar Pradesh 202001, India

Office Hours

Monday to Friday: 10:00 AM — 7:00 PM IST
Saturday: 10:00 AM — 2:00 PM IST
Sunday & Public Holidays: Closed

Phone / WhatsApp

+91 8555 882 961 | Chat on WhatsApp

Email

hello@anna99words.site

Who We Work With

We serve a range of businesses, but our work tends to be the strongest fit for these types of clients.

Startups & Early-Stage Companies

You have a strong product or service but your website does not reflect it. You need clear, professional copy that communicates your value proposition to investors, customers, and partners. We help startups go from "we do everything" to a focused, compelling message that resonates with their target audience. Typical projects include full website copy, pitch deck messaging, and product descriptions.

Small & Medium Businesses

You have been in business for a while but your website copy has not been updated since launch. Your services have evolved, your team has grown, and your messaging no longer matches who you are. We help SMBs refresh their copy to reflect their current positioning, add new service pages, and create blog content that drives organic traffic. Typical projects include website rewrites, blog packages, and email campaigns.

Marketing Teams & Agencies

You need a reliable copywriting partner who can handle overflow work, specialised projects, or ongoing content needs. We work as an extension of your team — matching your client's brand voice, following your style guides, and delivering on your timelines. We have experience working with agencies in Delhi, Mumbai, and Bengaluru on projects ranging from ad campaigns to full website builds.

E-Commerce Brands

You have hundreds of products with generic or duplicate descriptions. You need unique, SEO-optimised product copy that helps customers make informed purchase decisions and helps your listings stand out in search results. We write product descriptions in bulk (20 to 500+ products) with consistent brand voice, proper keyword integration, and attention to features, benefits, and specifications.

We Write Words That Mean Something